Media Storm, the media and marketing division of Water Cooler Group hired three new executive team members. Gary Nelson was named managing director, connections & full force, charged with working with the planning teams to further develop unpaid media solutions the agency has developed under its "Full Force" model. Previously, Nelson has worked at TBWA Chiat/Day, Wunderman and Organic, among other agencies. Rebecca Tellez-Higgins was named director of research & analytics. Tellez-Higgins has led innovation and insights teams for Fox International, MTV and Nickelodeon as well as the Discovery U.S. Hispanic group. Lastly, Michelle Guglielmelli was named chief talent officer for Water Cooler Group and its divisions including Media Storm, MAUDE and HIP Genius. She will manage talent, human resources and the development / integration of talent strategy in all areas of the business. Most recently, Guglielmelli was senior vice president, human resources at New Line Cinema and managing partner, human resources and talent management at MEC.