• by Amy Corr  @MediaPostOTL, March 28, 2014

Meijer, a Michigan-based retailer of 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, named Detroit-based Doner Media as its media planning and buying agency of record, effective June 22, 2014. The agency was awarded the assignment following a review. Empower MediaMarketing was the incumbent. "Meijer is very pleased to be able to partner with another Michigan-based company," said Marisa Thompson, vice president of marketing strategy and planning for Meijer. The agency will be responsible for Meijer's traditional and emerging media planning and buying. "Our team's strategic insights and passion for the brand will help Meijer to further increase consumer engagement across all channels and platforms, while elevating their brand and driving their business forward," said David DeMuth, co-CEO and President of Doner. Meijer spent $23.9 million on measured media in 2013, according to Kantar Media.