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Microsoft Launches Pre-Roll Network

Microsoft Advertising has launched its own video advertising network. The service will allow advertisers to buy pre-roll spots across 350 accredited publishers embracing multiple platforms. The company is combining its own data with Nielsen and comScore for improved targeting. It claims that the move recognises the fact that as audiences, publishers and impressions grow, manual buying will be increasingly replaced by programmatic trading.

Read the whole story at Marketing Week »

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