London Live begins broadcasting tonight at 6.30 p.m. on Freeview, Sky and Virgin Media. The first television channel devoted exclusively to the capital is being backed by London Standard
owner, Evgeny Lebedev to the tune of £15m per year. The 24-hour station aims to break even within three years, at which point it forecasts advertising revenue to hit GBP25m per year.
Read the whole story at The Guardian »