- The Drum, Monday, March 31, 2014 10:35 AM
The commercial TV marketing body Thinkbox will unveil research today that highlights the close links between television viewing and Twitter. Three in four believe hashtags used by television shows are
both searched for and used by the public in the hope of building their follower base. The research identifies three stages that advertisers need to prepare for. The first is integrating hashtags in
content from the outset, and the second is anticipating appropriate hashtags for upcoming shows. The third is association, whereby brands that are not advertising on television can tap in to
discussions started through shows or rival brands' adverts.
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