For the sixth year running, Coca-Cola has been named the world's most powerful brand by CoreBrand. Hershey was in the second spot, with third going to chemical company Bayer. Microsoft has the
gain year-on-year in the Top 100 list moving up nine positions to number 11. Google has shown the biggest gain since the annual study began in 2008, rising 90 positions to be ranked 26th this year.