Marketers need a plan to create and distribute content. Otherwise it could cost the company thousands of dollars with little to no positive results. Greg Jarboe points to a checklist from YouTube to
help marketers create an original content distribution platform. The Creator Playbook suggests tools and tips developed by a generation of YouTube content creators to help brands as they develop
content strategies that resonate with today's consumers. The best practices span from content marketing as part of a brand strategy to measurement techniques.
Read the whole story at Search Engine Watch »