Around the Net

Time Using First-Party Data For Programmatic

  • Beet.TV, Monday, March 31, 2014 1:33 PM

Patrick Landi, executive director of programmatic sales at Time Inc., told Beet.TV that the company is using its first-party data on roughly 150 million consumers for its programmatic ad efforts.

“We're at the point where we are trying to build out our data offerings," Landi said. "We’re going to start packaging up some of or own data and selling that programmatically."

Read the whole story at Beet.TV »

Next story loading loading..