• The Drum, Tuesday, April 1, 2014 10:01 AM

Facebook's Creative Director has offered his five top tips to success. Speaking at Advertising Week Europe, Mark D'Arcy warned advertisers that unless they focus on treating their users' time with as much respect as their own, they will miss out. Focusing on relevant, lightweight brand experiences is the way to foster connections and prompt users to share content with their friends. Focusing content so it is less generalist is important because, he believes, people are inclined to indulge their specific interests online. Marketing for people -- rather than at them -- was a top tip passed on during his speech, as well as a reminder that brands must now reorganise their marketing and advertising strategies around mobile.

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