BIZ DEV: CTP Awarded Boston Boot Company Work

CTP has been tapped to help launch Boston Boot Company and introduce its line of all-season leather boots for men. The agency will provide branding, website development, broadcast production and PR duties. "Boston Boot has an interesting story and we're excited to help share it in a way that drives sales and fosters a meaningful, lasting relationship with the consumer," said Fred Conover, founder and president of CTP. Boston Boot makes boots in small batches with designs inspired by their hometown. Launched via a Kickstarter campaign last November, Boston Boot's spring line includes the Commonwealth, Newbury and Cambridge boots. Additional CTP clients include the Boston Red Sox, Eastern Bank, Red Hat and Microsoft.

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