If the UK showed a little more 'ambition', it could be at the centre of technology innovation, according to Google's boss for Northern and Central Europe, Matt Brittin. Speaking at Advertising Week
Europe, he pointed out that although the UK was central to the development of television, radio, computing and the Web, it lacked the "scale and ambition" which could have launched the British
equivalent of a Google. It is imperative the UK breaks out of this mindset, he warns, because the Americans are already winning and the Chinese are coming. However, he cited figures that suggest no
other country produces a greater per-capita proportion of its GDP than the UK -- and so as the Internet-connected population of the world is set to double by the end of the decade, he predicted the
Internet story is still in its earliest chapters. With a wave of disruption about to hit like never before, opportunities about for those who show more "ambition."
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