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Most UK Businesses Don't Have a Strong Mobile Email Strategy in Place: Econsultancy

Thirty-nine percent of businesses in the UK describe their mobile email strategy as 'basic' and 22 percent say it is 'non-existent', according to a new report from Econsultancy and Adestra. However more than half of consumers open emails on mobile phones. According to the 8th annual Email Marketing Industry Census, only 5 percent of companies reported that their mobile email strategy is 'very advanced.'

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