The FA is to support England team sponsors with second screen initiatives so they do not get out-muscled by Fifa's brands during the World Cup. The association has conceded talking to fans around
games in the past has proven difficult and so it is working with RadiumOne to build a better picture of England's fans. By establishing what would be of interest, the FA hopes to start meaningful
conversations through social media, providing statistical insights to games as they progress. It will also be using YouTube and Facebook to deliver behind-the-scenes videos for fans during June and
July.
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