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Tata Preps A Global Brand Campaign

The diversified global industrial and energy powerhouse Tata, a $100 billion corporation, which owns Land Rover and Jaguar, wants to position itself as a global giant. As part of this, the group's top brass has started meeting with advertising agencies. Among several ad agency networks making presentations to the Tata management are WPP and IPG. 

Read the whole story at Business Standard »

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