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Outdoor Boost As JCDecaux Launches Nationwide Channel And Gets 'Smart' With Tesco

JCDecaux has launched a network of 1,400 digital screens at retail and transport locations across the UK, called Channel 6. The spread is wide enough, the company claims, to reach 40% of the population. In a separate development, the company's SmartScreen technology launches today across four hundred Tesco stores. The Tesco network allows brands to reach its shoppers on screens the same size as bus shelter posters. Creative can be timed to appear at the optimum time of day through a central scheduling system.


Read the whole story at Media Week »

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