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Got The Mobile Email Strategy Blues? Half Do

New research suggests that more than half of UK businesses deem their email strategy ‘basic’ or ‘non-existent’ despite the expanding consumer-driven demand for mobile optimised content. The report, from  Econsultancy and Adestra, found that 39% of businesses confessed to having a basic email strategy and a further 22% said their strategy was non-existent – even though many of the participating businesses noted that more than 50% of their email marketing messages are opened via mobile devices.

Read the whole story at dotRising »

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