BIZ DEV: Regal Boats Taps Myjive As Digital AOR

Regal Boats named Myjive as its digital agency of record. The agency previously worked for Regal Boats, manufacturer of bowriders, express cruisers and sport coupe yachts, on a project basis. "When Regal first hired us we were a unique choice for them; our team lacked experience in the boating industry. Regal saw this as a strength," said Brett McCoy, Engagement Director at Myjive. "They wanted to push the boating industry and their brand forward and needed an agency that would approach the business from an outsider's perspective and present new ideas." Regal Boats spent $557,000 on measured media in 2013, up from $489,000 spent in 2012.

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