Twitter is the perfect partner for broadcasters, viewers and advertisers, claimed its Chief Media Scientist, Deb Roy, in a speech at the MIPTV conference in Cannes yesterday. Roy described the channel
as the "social soundtrack" of television shows. His presentation focussed on how Twitter is working with Nielsen, GfK and Kantar to make the connection between entertainment and tweets and has bought
second-screen specialists, including London's SecondSync, to provide insight for advertisers.
Read the whole story at The Guardian »