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Global Brands Localizing Video Ads For Spanish Market
- ReelSEO, Wednesday, April 9, 2014 8 AM
Coca Cola, by far the strongest soda in Spain in terms of market share, did a campaign called Benditos Bares (“Holy Pubs”). In Spain, pubs, coffee shops and restaurants are the heart of the country's social and cultural life, which is why Coke's slogan uses "La red social más grande se llama bar" (“the biggest social network is the pub”). The commercials went viral. See it and others at the jump.
