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How Search Concepts Evolve From Keywords

Search engine marketers need to accept the fact that concepts will replace keywords in search engine optimization, product listing or Shopping ads, and paid-search ads. As the online world evolves, so will SEO and paid advertising. Stagnation fosters dying concepts and strategies that will cost brands more in time and money than they can possible produce in profits. Here are some tips that help to put the evolution into perspective.

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