• by Amy Corr  @MediaPostOTL, April 9, 2014

Wheat Thins launched "Air Chase," a TV ad promoting its Wheat Thins Popped crackers. A lighter, airier version of traditional Wheat Thins, the premise for the Popped ad takes place in a hot air balloon. A man eating Popped crackers is being pursued by policemen in a hot air balloon who want his food. The viewer assumes the man being pursued is quite a distance away from the police, when in reality, the two hot air balloons are next to each other. That didn't stop the cops from calling for back up. Watch it here, created by Being NY.