A survey of more than 3,000 people ages 18-74 reveals that the AA, Post Office and Boots are the top three most trusted brands in the UK. The BrandAsset Valuator (BAV) is compiled by
RKCR/Y&R through interrogating its in-house database. The top three were followed by Google, Johnson's Baby, Fairy, RAC, M&S, Dulux and Kellogg's Corn Flakes. When charities are added to the
mix, the Royal British Legion Poppy Appeal, the NSPCC and Macmillan Cancer Support score very highly in the consumer trust also.
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