Around the Net
New Car Buyers Say Honda Best Overall Brand
- Detroit Bureau, Thursday, April 10, 2014 8 AM
For the second consecutive year, new car buyers voted Honda “Best Overall Brand” in Kelley Blue Book’s annual Brand Image Award study. The company also took the “Most Trusted Brand” honor for the third straight year. KBB.com gives out awards in 13 categories. Among luxury brands, Mercedes-Benz was named the Best Overall Brand. Ford grabbed the Best Overall Brand award for trucks.
