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Pop Stars Tout Booze Brands And Teens Sing Along

  • NPR, Thursday, April 10, 2014 8 AM

A study has found that young people who enjoy pop songs celebrating booze over index for drinking and binging. Patron tequila, Hennessy cognac, Grey Goose vodka and Jack Daniel's whiskey are most named brands. Sean Combs shills Ciroc vodka; Grey Goose sponsored a 2011 music tour featuring rappers like Lil Jon; Jack Daniel's sponsored a party celebrating top Nashville artists.

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