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Keyword Not Provided: How To Access Paid Search Query Data

Larry Kim wants to set the record straight. Marketers can still access referral data though the AdWords API, although paid-search query data is no longer being appended to referral URLs. Google announced a secure search update that will remove query data from the referrer on ad clicks originating from signed-in search across the company's network. Kim tells us how. It's also a topic that experts will discuss at the next MediaPost Search Insider Summit in Key Largo, Fla., April 28-30.

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