Young adults (18-24) desire brands which make life easier, are fun and help save money, according to a new report by youth researchers, Voxburner. YouTube tops its Youth 100 list, followed by Amazon,
Google, BBC and Ben & Jerry's. Apple tops the list of companies young people would like to work for, followed by Google and Top Shop. One curiosity thrown up by the research is that Starbucks' tax
avoidance issues seem to be responsible for it falling from 31st place in the top 100 brand list to 70th position this year, yet Amazon, which has similar tax issues, remains in second place.
Read the whole story at Marketing Week »