The strong finish puts Adaptive’s second-half 2013 revenue at $987,953, which the company says is 23 times the amount it generated in the first half of the
year. It also says it decreased its operating losses by nearly $2.3 million in the second half of the year compared to the first.
Adaptive says it has its eye on mobile and video in 2014,
particularly on how a data-driven approach to TV buying could impact the way digital video is traded.