Around the Net
Unilever Pilots Multi-Brand Ads On YouTube
- Campaign Live, Tuesday, April 15, 2014 8 AM
Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands. The channel, called 'All Things Hair', marks the first time that Unilever has advertised multiple brands as part of the same campaign. The brands involved include Toni & Guy, Dove and VO5.
