Ralph Watson was named chief creative officer of CP+B Boulder. Most recently, he worked at BBDO as lead on the Bud Light account. Prior to that, Watson was associate partner at the Detroit office of Goodby Silverstein and Partners, overseeing the Chevrolet account. "Like many people in our business, I have always kept a really close eye on CP+B with a mixture of respect, admiration and at times, almost hate," said Watson. "Hate stemming from jealousy and a desire to do what they have done -- rewriting the rules of advertising to rules that we all now follow."