Around the Net
Zeebox Rethinks Strategy, Banks On Beamly
- The Drum, Tuesday, April 15, 2014 3:25 PM
Zeebox has completely rebranded and overhauled its strategy, after realising the app’s main user was a “geeky male” and it had effectively become seen as “a new-fangled social TV guide" rather than the social network and TV participation experience it had set out to be.
