Around the Net

Metrics Distract From Asking Who Is Being Targeted

  • Gigaom, Wednesday, April 16, 2014 3:58 PM

Thanks to the web and real-time measurement tools, the media industry has gone from having virtually no hard data on readers and attention to an embarrassment of riches — not only can we measure what people click on, but we can measure how far down the page they got when they were reading, whether they posted a comment, which social networks they came from, and a hundred other pieces of data. The only problem is that this is very much a double-edged sword.

Read the whole story at Gigaom »

Next story loading loading..