• by Amy Corr  @MediaPostOTL, April 16, 2014

Olson 1to1, the loyalty/CRM division of Olson, was hired to launch L'Oreal's first ever loyalty program, Lancome Elite Rewards, where users earn points that can be redeemed for Lancôme products and beauty experiences not just by buying Lancome products, but also by posting about them to their social media profiles and following Lancome USA on Facebook, Instagram and Twitter. For example, users will receive 10 points for every $1 they spend on Lancome products at one of 2,300 participating retail locations, and they also receive up to 50 points for connecting with the brand's social channels and 25 points each time a favorite find is shared on one of those channels. Points can be accrued by uploading an Instagram selfie to showcase a new Rough In Love lipstick using a specified hashtag, watching makeup tutorials on Lancome.com, or checking in at a Lancome beauty event on Foursquare. "We see this program as an extension of the Lancome brand giving our customers a platform to connect with each other," says Alessio Rossi, vice president, Lancome digital marketing. "We're excited to reward our loyal Lancome clients for their purchases in an industry that doesn't discount."