Around the Net

Telefonica And Blackstone Launch Mobile Ad Exchange

TechCrunch this week reported that Telefonica, a Madrid-based telecommunications provider, has partnered with Blackstone to launch a real-time bidding (RTB) mobile ad exchange. TechCrunch notes that the exchange will be built with technology from MobClix.

Axonix -- the new exchange -- will be based in London and will open in May. It will feature a self-service mobile ad platform and will focus on the U.S., Latin American and European markets, per TechCrunch.

Read the whole story at TechCrunch »

Next story loading loading..