Digital marketing agency TVGla hired Larry Davidson as director of technology, replacing Michael Daniel who has left the agency. Davidson will oversee the agency's technology group and expand its web development capabilities as well as its integrated socially-driven technology expertise. He will work across the agency's strategic, analytics and creative departments to support ideas with the right technology-driven solutions. Previously, Davidson held a variety of roles at digital agency Schematic including director of technology, director open platforms groups and senior software developer. TVGla clients include Fox Searchlight, Sony Pictures, Kia, Mattel, Pepsi International, Universal Pictures and Showtime.