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Twitter To Support Mobile-app Install Cards

  • Gigaom, Thursday, April 17, 2014 2:24 PM

Users will be able to install apps directly from a tweet. The ads will be powered by MoPub, the ad exchange Twitter acquired in the fall of last year, and will work for both iOS and Android phones. The apps are installed via Twitter’s Card system, and Twitter mentioned participation from Spotify, Kabam, HotelTonight and Deezer.

Read the whole story at Gigaom »

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