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Kraft Mac And Cheese Expands Social Media Outreach

Kraft Macaroni and Cheese is expanding its social media outreach efforts with help from a high-tech start-up that analyzes photos shared on Twitter, Tumblr and Instagram. The brand, part of the Kraft Foods Group, participated last month in a competition for start-ups at Ad:tech San Francisco, an interactive advertising and technology conference.

Read the whole story at The New York Times »

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