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BA Chooses Forward 3D For PPC, Aiyma For SEO

  • Campaign, Tuesday, April 22, 2014 7:51 AM
British Airways has appointed Forward 3D to handle its paid search and Aiyma its organic search brief. The appointments follows a pitch process handled by BA's internal marketing team. The agency rearrangement is the result of the resignation of the incumbent for both briefs, LBi, due to its increasing work with rival airline Virgin Atlantic.

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