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Tata Group Consults London Agencies On Going Global

  • Campaign, Tuesday, April 22, 2014 7:50 AM
Tata Group is looking to go global in its advertising and several London agencies are believed to be involved in the process. The Group owns Jaguar Land Rover, Tetley and Tata Steel, among many other businesses and brands. Although each advertises in relevant markets, the Group is not believed to have so far run any global campaigns. Six agencies are believed to have pitched for the global brief recently, with a final two or three expected to be announced soon for a final round shootout.

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