Around the Net
Netflix Is Shifting To Brand Advertising Strategy
- Advertising Age, Tuesday, April 22, 2014 9:30 AM
The price of "House of Cards" is about to go up as the Netflix-HBO rivalry escalates. Sometime this quarter Netflix plans to raise its monthly prices for new customers by $1 to $2, the company said on Monday. People who already subscribe to the streaming video service would keep their current $7.99-a-month rate "for a generous time period."
