Advanced Publications' Streetwise augments local news and information with native advertising. The site supports custom index technology that can automatically track news releases. The publishing
company uses the technology for sites in Boston, Washington DC, and soon, Chicago. The technology also enables content targeting based on specific audiences. One campaign targeted 20-somethings
promoting Bentley Business School, and the value of earning an MBA.
Read the whole story at BIA/Kelsey »
