Around the Net
Conde Nast, Radium One Pair Programmatic, Native Ads
- The Drum, Wednesday, April 23, 2014 3 AM
Conde Nast has partnered with programmatic advertising firm RadiumOne to pull programmatic technology and its native advertising approach closer together. The publisher hopes the deal will provide more attractive sponsorship options by combining its audience data and programmatic targeting to deliver specific and relevant audiences for promotional content.
