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Top Brands Performing Poorly On Mobile

  • The Drum, Wednesday, April 23, 2014 10:10 AM

More than a third of the top 100 brand sites in the UK have not been optimised for mobile, according to the European Mobile Optimisation study released today by the Interactive Advertising Bureau (IAB). The study, created in partnership with Kantar Media, showed that 36% are not optimised -- an improvement of 6% over the year before. Automotive brands lead the pack with 100% optimisation in the UK, compared to a European average of 85%. However, the UK FMCG sector is behind Europe with 22% optimisation compared to 44% in France and 55% in Germany.

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