Around the Net
Lipton Tea's Carl And Stu Serenade Gen Y
- Advertising Age, Wednesday, April 23, 2014 8 AM
Lipton is looking to a couple of theatric delivery guys to hammer home its "Be More Tea" messaging. In a campaign breaking Wednesday, Carl and Stu sing and swagger their way through a lunch room distributing Lipton Peach Iced Tea. According to a Lipton document, Carl is "charismatic and outgoing" though "in no way unkempt or messy." Stu, on the other hand, is his "quieter and more thoughtful" sidekick.
