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MailOnline Offers Best User Experience, IPA Finds
- The Drum, Wednesday, April 23, 2014 3:01 PM
MailOnline has topped the IPA’s latest Online Media Owner Survey, beating AOL Advertising, Dennis Publishing, Telegraph.co.uk and Say Media, all of which saw over 80 per cent of respondents agree or strongly agree that they offered a good experience. The survey of digital planners, strategists, media buyers and digital specialist companies, which prompted 248 responses, was compiled with the aid of an intermediary and saw 84.4 per cent rate MailOnline as offering the best experience.
