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Mobile Dominant In Facebook's Ad Revenues For First Time

  • The Drum, Thursday, April 24, 2014 7:07 AM
For the first time, more than half of Facebook's growing advertising revenue now comes from mobile. Figures released for Q1 show an 82% hike in overall ad revenue to $2.27bn, year-on-year, of which mobile now accounts for 59%. In Q1 2013, mobile accounted for 30% of advertising revenue. Daily active users are also up by 21%, to 802m. In mobile, daily active users has leapt 43% year-on-year to hit 609m. Research from eMarketer suggests Facebook will increase its share of global mobile ad spend from 17.5% in 2013 to 21.67% this year. Google is predicted to have a 46.78% share.

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