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Budgets Are Up - But Adland Must Deliver Great Results, AAR Chief Exec Cautions

IPA research has found that advertising, marketing, sponsorship and PR budgets are all on the increase for the sixth quarter in a row -- but AAR Chief Executive Kerry Glazer cautions, don't celebrate just yet. She pointed out that Marketing budgets are still trailing behind downturn figures and, welcome though the increases are, marketers and advertisers need to give clients demonstrable ROI benefits soon. Brands are understandably cautious, she believes -- and so, like a a new football team manager, budget will only come to those who can demonstrate winning results to boost confidence.

Read the whole story at Marketing Magazine »

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