Following a review, Walrus, New York was tapped to lead the U.S. launch of Remy Cointreau USA's Bruichladdich single malt whiskies and The Botanist Gin. The independently-owned agency will manage
print advertising, trade education, point of sale and other collateral materials. "Walrus' love for Bruichladdich and The Botanist Gin matches our passion for the brands which was a key deciding
factor when choosing an agency," said Judd Zusel, VP Innovation & Emerging Brand Marketing at Rmy Cointreau USA. "They understand how to strategically build craft brands. They also demonstrated an
unconventional approach to executing our launch plan and have additional marketing capabilities that are well suited for emerging brands." Additional Walrus clients include Bloomberg, Pfizer's
Emergen-C, Pret a Manger, Conde Nast and Smith & Wollensky.