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Burberry Targets China With Ali Baba Online Store

  • The Drum, Friday, April 25, 2014 9:43 AM
In a drive to reach the luxury Chinese market, British fashion brand Burberry has opened an Ali Baba shopping site. Burberry claims it's the first in its sector to launch on China's biggest  trade and shopping portal, part-owned by Yahoo. Burberry said in a statement: "The new tie up is a first for any luxury brand and reflects a shared commitment to offering Chinese consumers the best in luxury experiences across all of Ali Baba group's platforms." Ali Baba is courting Western luxury brands ahead of considering an IPO that could be the largest in U.S. history.

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