Around the Net

Honey Monster Comeback Expected This Summer

  • Campaign, Friday, April 25, 2014 9:44 AM
It isn't just Ronald McDonald announcing a comeback this week. The Honey Monster is expected to make a return to television advertising this summer following John Ayling & Associates winning the GBP1m account for Sugar Puffs and Harvest Chewee, owned by Halo Foods, following a pitch against MediaCom. The Gate London was appointed as the brand's creative agency in February after a final showdown with Bray Leino. This summer's ad spots are expected to target seven- to-ten-year-old boys and their mothers.

Read the whole story at Campaign »

Next story loading loading..