Sir Martin Sorrell has poured more scorn on the planned $35bn merger of Publicis and Omnicom. A week after the WPP chief executive said the "merger of equals" was impossible because one would have to
buy the other, he yesterday referred to the deal -- which is experiencing delays -- as "a soap opera." Sorrell estimates there is now a 30% to 50% chance the tie-up may never happen and that WPP has
picked up large accounts from Publicis and Omnicom, including Vodafone and Marks & Spencer, potentially due to uncertainty around the deal.
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